John McCarthy

Opinion editor

The Drum
Brand Strategy

Read Mark Ritson’s 10 most-popular 2025 columns
Brand Strategy

Watch Mark Ritson share his 10 global marketing moments of 2025
Brand Strategy

Did Mark Ritson finally manage to codify distinctive marketing? No, but it is a start
Brand Strategy

American Eagle and Athletic Brewing Co CMOs on how marketers can stage a rebellion
Creative Thinking

Ad Club of New York bigs up brave brands, from Burger King to Elf Beauty
The Drum Live

Sir Martin Sorrell: Big tech’s only getting bigger and agencies must get closer to survi...
The Drum Live

Jarrod Moses on how brands should, and should not, make us laugh
OOH

​The hunt is on for the World’s Best Ever Out-of-Home Ads – nominate now
Brand Strategy

Mark Ritson definitely isn’t a professor any more, so what is he?
Artificial Intelligence

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum
Social Media

​If your brand is still on X, maybe it’s time to get real nasty to customers
World Creative Rankings

​Ogilvy is already UK & Ireland’s most awarded agency. James Murphy hungers for more