The awards celebrate the most truly transformational ways in which brands, products and platforms create immersive experiences. Here’s who took home the top gongs.
The Drum Awards for Digital Experience 2025 showcased a digital landscape that is rapidly accelerating through AI-driven personalization, world-building creativity, data-powered transformation and seamless user-centric design.
The awards were broadcast live from The Drum’s London studios as part of the annual Awards Festival.
This year’s Digital Experience awards were chaired by Dan Garrison, chief technology officer at Accenture Song, with support from Sienne Veit, founder and chief product officer at Invisible Stuff, as vice-chair. Judges included representatives from McCann, Danone and Diageo.
Judges praised the boldness of ideas and the precision of execution across the field – from apps and e-commerce to healthcare innovations and next-generation gaming experiences.
Below are all the winners, listed category by category, recognizing the teams building the future of digital engagement.
You can see the full list of winners below and read the stories behind the winning work on our Case Studies hub.
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Gold: Back Home by Joystick & Fifco for KVI Bravefund
Gold: Voice 2 Diabetes by Klick Health for Imperial
Gold: Back Home by Joystick & Fifco for KVI Bravefund
Gold: Bebeclub AI Poop Tracker by Eyden Indonesia (Part of Volare) for Danone Specialized Nutrition Indonesia
Bronze: Monks.Flow: Pioneering the Move from Agencies to Agents by Monks
Bronze: Betty Crocker Dream Bake Studio by Momentum Worldwide for General Mills
Bronze: Bebeclub AI Poop Tracker by Eyden Indonesia (Part of Volare) for Danone Specialized Nutrition Indonesia
Gold: Hyundai x Asphalt Legends Unite: Electric Race, by Gameloft for Brands for Hyundai
Silver: Selling-out the car nobody saw by Flourish Direct Marketing for Nissan Motor Corporation
Silver: Setting the gold standard in digital transformation by MMT for CFA Institute
Silver: Non-spenders by Digitas Romania for BCR
Bronze: Transforming a global network into a digital leader by LuckyTurn Media for Baker Tilly International
Silver: The Globe Explorer at WEF 2025 by George P Johnson for DP World
Bronze: Moose Toys & Gamefam: #1 Multigame Toy Campaign on Roblox by Moose Toys and Gamefam
Bronze: 11.11 Prices Ka Rewind by Dawlance (Arçelik AŞ)
Gold: Fizzooka Refreshing the Famous Mentos and Cola Experiment with Fortnite Creative by Metavision for Perfetti Van Melle.
Silver: Twitch x Cod 6: Rogue Shadow Ops by Twitch for Activision
Silver: Bridge Command: Physical-Digital Gaming Integration by Illusion Design and Construct for Parabolic Theatre
Bronze: The 78-Minute Gamer Break by Overwolf & Dentsu X for Tropicana/Naked Juice
Bronze: Sky City by Whalar Group for Sky Broadband
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Bronze: Fizzooka (Mentos & Cola) by Fortnite Creative and Metavision
Bronze: Ninja Turtles: Level Up Engagement on Roblox by Paramount & Gamefam
Silver: Oura Ring’s Reimagined E-Commerce Experience by Instrument for Oura
Silver: Zip Code Exam by Area 23, an IPG Health Company for Equality Health Foundation
Bronze: Bebeclub AI Poop Tracker by Eyden Indonesia (Part of Volare) for Danone Specialized Nutrition Indonesia
Gold: Love Captured by Klick Health for The Exodus Road
Silver: Pioneering the Future of Transport by MMT for Translink
Gold: Celebrating Our Buddies, Besties and Ride-or-Dies: Scooter’s Coffee Rewards Program by Scooter’s Coffee
Silver: Pepsi Smart Can by PepsiCo Design and Innovation
Bronze: Patron FY25 Website Redesign by Razorfish for Patron Tequila
Gold: Preserved Promos by VML for Ziploc
Silver: Putting Digital Experience in Focus by Dept for Nikon Europe
Bronze: Intel Introduces AI to Reimagine the PC Shopping Experience by R\West for Intel
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Bronze: Let’s Story! by Applaydu, AI Storybook Platform by Gameloft for Brands for Kinder Chocolate
Gold: Play, Pride and Progress: Google’s Digital Game for AI Engagement by Team Lewis for Google
Silver: Ninja Turtles: First Playable Story on Roblox for Paramount by Gamefam
Bronze: Your Home Speaks You: Samsung SmartThings Hub by Razorfish for Samsung
Gold: Voice 2 Diabetes by Klick Health for KVI Bravefund
Silver: The In-Game Advertising Platform Reaching Every Major Title by Overwolf Ads
Bronze: Transforming Social Content into Premium TV Experiences (CTV Launchpad) by Spaceback for Dickies, Rollo & Roku Ads Manager
Gold: CanesMeno Hub: Transforming The Menopause Experience by Bayer Consumer Health for Canesten
Silver: Flex-ray: The future of movement health by MRM UK for Cigna Healthcare
Gold: No Flags, Just Wins: Transforming the NFL Fan Experience by Code and Theory for the NFL
Gold: The In-Game Advertising Platform Reaching Every Major Title by Overwolf Ads
Gold: From 82% Underdelivery to 4,014% ROI: Veridooh’s Independent Verification for PDOOH by Veridooh
Bronze: Filter Agency: Future-Proof WordPress Websites by Filter
Bronze: PayFlex: Revenue Recovered, Experiences Transformed by Fonix
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Gold: Oura Ring’s Reimagined E-Commerce Experience by Instrument for Oura
Silver: Nicorette: Mapping the Future of Quitting by Kinesso and The Trade Desk for Kenvue
Bronze: U up? by Rethink for Ikea Canada
Gold: Oura Ring’s Reimagined E-Commerce Experience by Instrument for Oura
Silver: Serving up a digital home for the world’s fastest-growing sport by DotCentric for the Lawn Tennis Association (LTA)
Silver: Power in Perspective: MG’s Anamorphic 3D LED at Goodwood by Connect Live/Vyra for MG Motors UK
Silver: K-Let’s Go! by Kemosabe for the Korea Tourism Organisation
Silver: Driving Operational Efficiency and Record Traffic via Data-Powered CX by iCrossing for Shell
Silver: Oura Ring’s Reimagined E-Commerce Experience by Instrument for Oura
Bronze: Moncler, City of Genius by R/GA
Bronze: Voice 2 Diabetes by Klick Health for KVI Bravefund