FCB New York’s ‘Dreamcaster’ for AB InBev (Michelob) tops this year’s list and is named the world’s most successful campaign.
Dreamcaster is the most-awarded campaign
This week, we unveil the World Creative Rankings 2025 campaign lists, celebrating the most-awarded work globally. Fresh off its recognition as the most awarded agency, FCB New York once again leads the pack – this time for the most awarded campaign with its groundbreaking work for AB InBev (Michelob).
The project, titled ‘Dreamcaster,’ redefined accessibility in sports by tackling the challenge of basketball’s fast pace for blind and visually impaired fans. Using haptic feedback, spatial audio, AI, and braille, it created a more immersive experience.
Its impact was brought to life when Cameron Black made history as the first blind commentator for a Knicks playoff game on national TV, ensuring the excitement of live NBA action reached all fans.
In second place, Marcel Paris’s ‘Women’s Football’ campaign for Orange championed women’s football ahead of Les Bleus’s international competition, aiming to challenge and overturn common prejudices surrounding the players.
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Thirdly, Ogilvy New York’s ‘Michael CeraVe’ campaign for L’Oréal (CeraVe) won the Super Bowl with its bizarre yet memorable ad.
The World Creative Rankings are compiled over the course of a calendar year by carefully analyzing the performance of thousands of pieces of creative work across 24 major industry awards programs, including The Drum Marketing Awards and The Drum Awards Festival.
That data is then used to determine the people rankings – the chief creative officers, executive creative directors, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2024. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.
Head over to our dedicated World Creative Rankings hub to see the full list of the most-awarded chief creative officers in the world, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.