Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

02 Dec 2025

9 min read
Omnicom’s Troy Ruhanen: DDB axe & agency restructure based on ‘relevance, not legacy�...
Cameron Clarke ,
Editor ,
The Drum

01 Dec 2025

5 min read
Why 2025 will be remembered for the great reset in media and advertising
Nick Manning ,
Co-founder

01 Dec 2025

5 min read
Farewell FCB: A look back at the creative renaissance of an agency sunsetted at its peak
Amy Houston ,
Senior Reporter ,
The Drum

01 Dec 2025

5 min read
Iconic ads from 8 decades of DDB
Jennifer Faull ,
Deputy Editor ,
The Drum

28 Nov 2025

3 min read
Ex-WPP CCO John O’Keeffe: DDB is a creativity powerhouse Omnicom can’t lose
John O'Keeffe ,
Former WPP Global CCO

28 Nov 2025

19 min read
How much of an agency’s revenue should come from new business?
Sam Anderson ,
Intelligence editor ,
The Drum
Premium Item

27 Nov 2025

7 min read
Analysts: Omnicom’s IPG takeover caps off ‘year of reckoning for holding companies’
Sam Anderson ,
Intelligence editor ,
The Drum

27 Nov 2025

4 min read
‘A defining moment for our company’: John Wren’s memo to Omnicom and Interpublic sta...
Amy Houston ,
Senior Reporter ,
The Drum

25 Nov 2025

2 min read
The Drum reveals the The B2B Agency Hotlist 2025
The Drum ,
Editorial ,
The Drum

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