Ad tech

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21 Apr 2023

6 min read
What does retail media need from adtech partners to reach its full potential?
Chris Sutcliffe ,
Senior reporter ,
The Drum

14 Apr 2023

4 min read
Dynamic formats: The last mile of optimization

29 Nov 2022

6 min read
Consumers are making 2022 holiday purchases early - here's how OOH can help reach them

11 Nov 2022

2 min read
ITV courts advertisers with automated contextual targeting
John Glenday ,
Reporter ,
The Drum

27 Oct 2022

5 min read
Why you should double down on programmatic DOOH for the biggest retail season of the year

11 Jul 2022

3 min read
How to break through the noise and win the streaming race
The Drum ,
Editorial ,
The Drum

09 Dec 2021

7 min read
Unilever’s Wence Wenceslao on how to transform the digital shopper experience

05 Nov 2021

4 min read
How to maximize first-party data to succeed in a privacy-first cookieless world

15 Sep 2021

2 min read
TikTok taps Mediaocean to expand ad sales: ‘Market the way consumers consume’
John McCarthy ,
Opinion editor ,
The Drum

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