Buyer’s Guide for Drummies

Social Media for Drummies

Social media moves fast – we help you keep up. Dive into the platforms and trends shaping the way brands connect, convert and grow in 2025.

23 Jul 2025

3 min read
The creator conundrum: are your metrics killing your campaign?
The Drum ,
Editorial ,
The Drum
Premium Item

23 Jul 2025

10 min read
‘Every piece of social content is an ad’: Beth Thomas on a decade online
Amy Houston ,
Senior Reporter ,
The Drum

23 Jul 2025

4 min read
Involve creators earlier in campaign planning
Dana Thomas ,
Global chief communications design officer ,
Initiative

22 Jul 2025

6 min read
Coldplay affair fans. Your brand could be this engaging - if you dare to be
Samira Brophy ,
Senior director, creative excellence UK ,
Ipsos

22 Jul 2025

6 min read
Social media – the industry’s biggest questions, answered
Maria Greaves ,
Assistant editor - branded content ,
The Drum

22 Jul 2025

14 min read
Using Skynet to sell shampoo? Meta’s AI pitch is a trap, build a brand instead
Sian Conway-Wood ,
Senior managing partner

22 Jul 2025

5 min read
The art of the influencer brief
Issy Selby ,
Associate director ,
PrettyGreen

21 Jul 2025

6 min read
What do creators really want? Ownership
Edward Ogunrinde ,
Senior creative strategist

21 Jul 2025

6 min read
The Dhar Mann effect: how one man’s mission turned into a social-first empire
The Drum Team ,
Editorial ,
The Drum
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