Buyer’s Guide for Drummies

Data for Drummies

Not all data is created equal. Learn how to build smarter, more responsible strategies that unlock performance, earn trust and make every data point count.

11 Sep 2025

6 min read
Closing the data gap: how to reclaim lost conversions in the privacy-first era
Jenni Baker ,
Senior Editor ,
The Drum

11 Sep 2025

12 min read
Data for Drummies: the buyer’s guide to marketing in a 181 zettabyte world
Jenni Baker ,
Senior Editor ,
The Drum

08 Sep 2025

4 min read
‘The yin and yang of magic and logic’: who really owns the data?
Jenni Baker ,
Senior Editor ,
The Drum

01 Sep 2025

5 min read
The promise, pressure & performance of agentic AI: ‘We’re looking for unicorns’
Jenni Baker ,
Senior Editor ,
The Drum

27 Aug 2025

4 min read
9 ways brands used data to drive creative impact (with lessons you can borrow)
The Drum ,
Editorial ,
The Drum

27 Aug 2025

5 min read
The three things you need to make the most of first-party data
Nigel Foote ,
Chief analytics officer, EMEA ,
IPG Mediabrands

26 Aug 2025

17 min read
‘Brands don’t need another dashboard’: Agency execs on the ‘data partner’ paradi...
Sam Anderson ,
Intelligence editor ,
The Drum

26 Aug 2025

2 min read
Creepy ads? Not anymore – a quick primer on Privacy-Led Marketing
Jenni Baker ,
Senior Editor ,
The Drum

26 Aug 2025

5 min read
How to effectively use first-party data in paid media
Matt Lamprell ,
Head of data & tech ,
MG OMD
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