Buyer’s Guide for Drummies

AI for Drummies

Power up your AI strategy. This is your insider’s roadmap to the AI tools and practitioners transforming campaigns, supercharging creativity and making marketing more effective.

31 Jul 2025

6 min read
CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

01 Jul 2025

4 min read
Meta is betting hundreds of billions on AI as the new infrastructure of marketing
Margo Waldrop ,
Content Writer ,
The Drum

19 Jun 2025

6 min read
At Cannes, Globant bets on Fusion: a tech-first model for marketing that might just work
The Drum Team ,
Editorial ,
The Drum

18 Jun 2025

5 min read
‘It’s the greatest sparring partner you can have’: EY’s CMO on AI adoption
Jennifer Faull ,
Deputy Editor ,
The Drum

18 Jun 2025

6 min read
Stephan Pretorius: WPP’s platform push won’t come at the cost of its agency brands
Cameron Clarke ,
Editor ,
The Drum

17 Jun 2025

5 min read
Jon Cook’s yellow brick road: AI, agency reinvention and a Kansan in line for WPP’s top...
Gordon Young ,
Editor-in-Chief ,
The Drum

17 Jun 2025

2 min read
Meta’s Nicola Mendelsohn: ‘AI isn’t replacing creativity, it’s scaling it’
Gordon Young ,
Editor-in-Chief ,
The Drum

08 May 2025

6 min read
Can we talk? How conversational data is rephrasing marketing intelligence
Maria Greaves ,
Assistant editor - branded content ,
The Drum

22 Apr 2025

6 min read
Yes, AI will redefine marketing – but not the way you’d expect
Tom Goodwin ,
Keynote speaker and consultant
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