Buyer’s Guide for Drummies

AI for Drummies

Power up your AI strategy. This is your insider’s roadmap to the AI tools and practitioners transforming campaigns, supercharging creativity and making marketing more effective.

14 Apr 2025

8 min read
These are the biggest concerns holding back marketers’ adoption of AI
Cameron Clarke ,
Editor ,
The Drum

11 Apr 2025

4 min read
The science of impact: how AI and neuroscience are redefining content production
Joe Newcombe ,
SVP, Global Creative Technology and Product ,
Dentsu

11 Apr 2025

6 min read
Inside AB InBev’s surreal retargeting ads that are nothing like retargeting ads
Jennifer Faull ,
Deputy Editor ,
The Drum

09 Apr 2025

7 min read
The AI for Drummies Buyer’s Guide: everything marketers need to know
Jenni Baker ,
Senior Editor ,
The Drum

07 Apr 2025

12 min read
The marketer’s no-nonsense, A to Z guide to all things AI
The Drum ,
Editorial ,
The Drum

03 Apr 2025

7 min read
OpenAI’s ‘unethical’ stance on Studio Ghibli could lead brands to ‘reject’ gen A...
Tom Banks ,
Creative Editor ,
The Drum

01 Apr 2025

19 min read
Extra fingers, broken workflows and ‘too good’ work: ad execs’ AI teething problems
Sam Anderson ,
Intelligence editor ,
The Drum

01 Apr 2025

4 min read
Agentic AI: if everyone has a digital PA, where does this leave marketers?
Jenni Baker ,
Senior Editor ,
The Drum

01 Apr 2025

7 min read
AI for marketing: the industry’s big questions, answered
Maria Greaves ,
Assistant editor - branded content ,
The Drum
Explore more guides
Image

AI for Drummies

From algorithms to action: embracing AI with intention, imagination and impact.
Image

Martech for Drummies

From stacks to smarts: making tech less tangled and more transformational.
Image

Retail Media for Drummies

What today’s shoppers want and the tools you need to meet them where they are.
Image

Creativity for Drummies

Creativity meets commercial clout: turning big ideas into bottom-line results.
Image

Social Media for Drummies

Where influence meets investment: what marketers need to know about the creator economy.
Image

Data for Drummies

Privacy is power: how to build trust and stay compliant without losing your edge.
Image

New TV for Drummies

Streaming, shoppable and supercharged: why the new TV is every marketer’s must-watch.
Image

Out-of-Home for Drummies

Big, bold and back in the spotlight: the real-world media revival.