Buyer’s Guide for Drummies

Martech for Drummies

Whether you’re rebuilding your tech stack or wrangling data chaos, this is your no-jargon roadmap to what matters. We simplify the complex world of martech and adtech, with guidance on optimizing your stack, bridging silos, improving ROI, and making sense of clean rooms, CDPs, automation and identity – all in plain English.

23 May 2025

7 min read
Martech for Drummies: what marketers need to know
Jenni Baker ,
Senior Editor ,
The Drum

15 May 2025

2 min read
Data deluge: ‘Marketers (treated it like) a candy shop... it was too much’
Jenni Baker ,
Senior Editor ,
The Drum

12 May 2025

7 min read
How avoiding a Frankenstack can help drive better business results
Richard Draycott ,
Associate Editor & VP ,
The Drum

08 May 2025

3 min read
‘Double down on best practices’ – how to turn uncertainty into strategic clarity
Jenni Baker ,
Senior Editor ,
The Drum

08 May 2025

6 min read
Can we talk? How conversational data is rephrasing marketing intelligence
Maria Greaves ,
Assistant editor - branded content ,
The Drum

07 May 2025

9 min read
The (next) attention revolution is here, says Dr Karen Nelson-Field
Sam Anderson ,
Intelligence editor ,
The Drum
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06 May 2025

11 min read
Can the CMO ever be replaced by a piece of kit?
Sam Anderson ,
Intelligence editor ,
The Drum

01 May 2025

6 min read
Screens, signals & swivel chairs – the new media power plays overheard at Possible
Jenni Baker ,
Senior Editor ,
The Drum

30 Apr 2025

6 min read
Why everyone in adtech is suddenly talking about creative again
Gordon Young ,
Editor-in-Chief ,
The Drum
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