Buyer’s Guide for Drummies

Martech for Drummies

Whether you’re rebuilding your tech stack or wrangling data chaos, this is your no-jargon roadmap to what matters. We simplify the complex world of martech and adtech, with guidance on optimizing your stack, bridging silos, improving ROI, and making sense of clean rooms, CDPs, automation and identity – all in plain English.

29 Apr 2025

6 min read
Why CRM 3.0 is coming – and what it means for commerce marketing
Gordon Young ,
Editor-in-Chief ,
The Drum

29 Apr 2025

5 min read
Progressive Insurance tests limits of AI-generated ads – and learns when to pull back
Gordon Young ,
Editor-in-Chief ,
The Drum

29 Apr 2025

6 min read
Martech for Drummies: The top 10 mysteries demystified
The Drum Team ,
Editorial ,
The Drum

29 Apr 2025

6 min read
Understanding programmatic fees will help you get the most from ad spend
Marcus Pratt ,
SVP Insights and technology ,
Mediasmith

29 Apr 2025

4 min read
Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez’s Agnit...
Gordon Young ,
Editor-in-Chief ,
The Drum

29 Apr 2025

5 min read
What the Google Chrome court case really means for marketers
The Drum ,
Editorial ,
The Drum
Independent editorial, supported by
Analytic Partners Logo

28 Apr 2025

7 min read
5 of the industry’s biggest martech questions, answered
Maria Greaves ,
Assistant editor - branded content ,
The Drum

28 Apr 2025

8 min read
Is Peter Liguori the man to (finally) make alternative TV measurement viable?
Sam Anderson ,
Intelligence editor ,
The Drum

28 Apr 2025

5 min read
Martech for Drummies: your essential cheat sheet
Jenni Baker ,
Senior Editor ,
The Drum
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Big, bold and back in the spotlight: the real-world media revival.