Buyer’s Guide for Drummies

Data for Drummies

Not all data is created equal. Learn how to build smarter, more responsible strategies that unlock performance, earn trust and make every data point count.

25 Aug 2025

5 min read
‘A dashboard without action? That’s just a screensaver’
Jenni Baker ,
Senior Editor ,
The Drum

25 Aug 2025

6 min read
Privacy is powering the next wave of measurement innovation
Angelina Eng ,
Vice-president of the Measurement, Addressability & Data Center ,
IAB

25 Aug 2025

5 min read
Why digital marketers should treat trust as a strategic asset
Alex Davies ,
Chief solutions officer, martech ,
Jellyfish

21 Aug 2025

4 min read
Do customers really trust marketers with their data?
Maria Greaves ,
Assistant editor - branded content ,
The Drum

20 Aug 2025

7 min read
What’s the big deal with synthetic data?
Jane Ostler ,
EVP, Global Solutions Marketing and Thought Leadership ,
Kantar

19 Aug 2025

5 min read
Inside the ANA’s new data framework: a marketer’s quick guide
Margo Waldrop ,
Content Writer ,
The Drum

18 Aug 2025

6 min read
Data, decoded: the real answers marketers are searching for
Maria Greaves ,
Assistant editor - branded content ,
The Drum

18 Aug 2025

14 min read
The marketer’s A to Z guide to data & privacy speak
The Drum ,
Editorial ,
The Drum

05 Aug 2025

6 min read
Together, AI and first-party data can supercharge marketing
Esme Robinson ,
Director, platform solutions ,
Epsilon
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