We reveal the most awarded work in the two categories from across our global awards program.
The Bebeclub AI Poop Tracker by Eyden Indonesia for Danone is among our most-awarded campaigns this year
All week, we’re honoring the very best campaigns and other pieces of marketing work from the entire year as part of The Drum Honors 2025.
Pulling in data from our global awards program, today we’re digging into the top-performing work in two competitive fields: experiential and digital experience.
In experiential categories, three pieces of work stood out in a crowded field of award winners. In first place is SCADstory Atlanta, an immersive experience by BRC Imagination Arts for the Savannah College of Art and Design. In second, The Unburied Casket by Edelman Africa for Women For Change. Sitting in third is Momentum Worldwide Madrid’s work on YouTube Festival 2025.
And in digital experience, there’s a tie for the top spot. Both the Bebeclub AI Poop Tracker by Eyden Indonesia for Danone and ‘Back Home’ by Joystick/Fifco received top awards at The Drum Awards for Digital Experience.
You can see the full rankings below – and check back soon as, in its final days for 2025, The Drum Honors turns to the individuals behind the work.
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| Campaign | Client | Agency |
|---|---|---|
| Bebeclub AI Poop Tracker | Danone: BebeClub | Eyden Indonesia (Part of Volare) |
| Back Home | Fifco: Imperial | Joystick Fifco |
| Data complexity to leasing simplicity 2.0 | Leaseloco | Leaseloco |
| Lipton Zero Virtual Sampling Hack | Lipton | RocknRolla Guatemala |
| Scooter’s Coffee Rewards Program | Scooter's Coffee | |
| Transforming the NFL Fan Experience | NFL | Code and Theory |
| Veridooh’s Independent Verification | Veridooh | |
| Preserved Promos | Ziploc | VML New York |
| Play, Pride, and Progress | Team Lewis | |
| Overwolf's In-Game Advertising Platform | Overwolf | Overwolf |
| CanesMeno Hub | Caneston | |
| Back Home | Fifco: Imperial | FP7 McCann Doha |
| Hyundai x Asphalt Legends Unite: Electric Race | Hyundai | Gameloft for brands |
| Love Captured | The Exodus Road | Klick Health |
| Campaign | Client | Agency |
|---|---|---|
| SCADstory Atlanta | Savannah College of Art and Design | BRC Imagination Arts |
| The Unburied Casket | Women For Change | Edelman Africa |
| YouTube Festival 2025 | Youtube | Momentum Worldwide Madrid |
| Data complexity to leasing simplicity 2.0 | Leaseloco | |
| A fierceless ride to Idôle House | Lancôme | GrabAds |
| The world's first frozen bakery | Peters Ice Creams - Maxibon | WiredCo |
| Ford's Michigan Central open | Ford | Civic |
| Lipton Zero Virtual Sampling Hack | Lipton | RocknRolla Guatemala |
| Live From New York: The SNL50 Experience | Saturday Night Live | NVE Experience Agency |
| Balikbayan Magic | Coca-Cola | VML Canada |
| AZ & Emota Sustainable Innovation | AstraZaneca | Emota |
| The eBay Garage | eBay | Collaborate |
| The World of #PlayGalaxy | Samsung | Cheil Worldwide Germany |
| LegoFestival | Lego | 2Heads |
| Sport Beach 2025 | Stagwell | Team, Cheerful Twentyfirst |
| How To Train Your Dragon Pre-Premiere | Dreamworks | WPP Media |
| Grease: The Immersive Movie Musical | Secret Cinema | Illusion Design & Construct |
| House of Nothing | Nothing | We Are Family London |
| Life's Supermart | Central Provident Fund Board (CPFB) | Plus Collaboratives |
| Coke Studio | Coca-Cola | Verve |
| Smirnoff Summer Collective | Smirnoff | Verve |
| Guinness Lovely Days at ATN | Guinness | Verve |
| Mayo Exchange | Unilever | Edelman UK |
| The Unnoticed Sponsorship | Instituto Melanoma Brasil | Area 23 |
| Sky City | Sky Broadband | Whalar Group |
| Dirt Is Good (Out Of Home) | OMO | Edelman |
| Game the Green | Comcast Business | Goodby Silverstein & Partners |
| Knorr's The Bouillon Room | Knorr Canada | Edelman Canada |
| Makeup Payment | Mastercard | MRM Brazil |
| Doritos Square | Doritos/PepsiCo | Sips & Bites |
| Nationfried | Nationwide | The Romans |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.