Sam Anderson

Intelligence editor

The Drum
Brand Strategy

Introducing customer experience 3.0: Can brands be built on empathy?
Agency Models

2026 will be the year of the indie: welcome to a landmark year in agency evolution
Agency Advice

‘We keep talking redundancies but not the fallout’: Agency leaders’ 2026 outlook
Ad Spend

Flatline: Q4 2025 IPA Bellwether sees completely unchanged year-end marketing budgets
Agency Advice

Gen AI licensing, server-side tracking & more: The AI and tech trends shaping 2026
Agency Advice

The media and consumer trends that will shape 2026
Agency Advice

The creative trends and strategic shifts that will shape 2026
Agency Performance

Year in Review: How Omnicom’s IPG takeover made a new ‘big 5’ (or should that be 2?)
Ad of the Day

Ad of the Day: The Yule Cat delivers Icelandair’s alternative Christmas message
The Drum Awards

The top creatives in experiential categories revealed in The Drum Honors 2025
The Drum Awards

The top creatives in B2B revealed in The Drum Honors 2025
The Drum Awards

The Drum Honors 2025: Revealing the top creatives in Design and Digital Experience categor...