Who has the most credits in the booming creative side of B2B? Let’s find out.
Who were our best performing creatives in B2B this year? (St John Ambulance / Fight or Flight)
For the last fortnight, we’ve been combing through the data of our global Awards program across the whole of 2025 to find which agencies, brands, campaigns and people have gathered the most plaudits from out judges.
Today, we cap things off with a look at the creatives who gathered most gongs in B2B categories, one of the industry’s real growth areas.
For this category, we’ve looked in the round at all creative disciplines in both B2B agencies and generalist shops with top performance in B2B categories. Coming out on top is David Woodward, an executive creative director at Fight or Flight, which took home a number of gongs this year, including the President’s Award at The Drum Awards for B2B for ‘Hi Vis Stress Vest,’ created for St John Ambulance.
Outside of creative disciplines, we can also reveal the year’s best performing strategist: Farha Furniturewalla of LogicLogicMagic.
Check out the full list of B2B creatives below.
| Rank | Creative | Agency |
|---|---|---|
| 1 | David Woodward | Fight or Flight |
| 2 | Bruno Bertelli, Cristiana Boccassini, Mihnea Gheorghiu | LePub |
| 3= | Doug Kamp | Mower |
| 3= | Tim Hawkey, Viton Araujo, Diego Torgo, Victor Toyofuku, Larry Kirschner, Lucas Pimenta, Henrique Louzada, Yohannã Ioshua | Area 23 |
| 5 | Kate Sarginson | Fight or Flight |
| 6= | Eoin Sherry, Gaston Soto | LePub Italy |
| 6= | Adam Woolley, Paul Blandford, Alex Allston, Al Bevan | Fox Agency |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.
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