Marketing The Drum Awards

The Drum Honors 2025: Revealing the top creatives in Design and Digital Experience categories

By Sam Anderson, Intelligence editor

The Drum

December 23, 2025 | 4 min read

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The Drum Honors 2025 is nearly over. Today, we celebrate the top creatives in Design and Digital Experiences categories across The Drum’s entire global Awards program this year.

In Digital Experience categories, the clear front-runners are a pair of designers from Joystick, Vivian Mayorga and Maikel Bonilla, thanks to their award-winning work on the ‘Back Home’ campaign for Fifco. They’re followed by designers and other design leaders from the likes of Code and Theory and Klick Health.

In Design categories, creatives from Ketchum lead the pack following their blockbuster work on the ‘Liming with Gran’ campaign, which gathered gongs in a number of categories. In addition to a strong showing in the full ranking of designers and design leaders, which you can see below, Ketchum staffers topped our lists for chief creative officers in design categories (Indy Selvarajah, just beating out Area 23’s Tim Hawkey) and for strategists (Jack Stanley, narrowly beating Pippa Dunn and Andy Medd from Broody).

Tough competition from copywriters sees a top placement for Sarah Grench of Mother Design, beating Bader Rutter’s Steve Silver.

Top agency designers in design categories

RankName(s)Agency
1=Craig Campbell, Jessica Hobbs & Donya DavisKetchum London
1=Oliver MappThe Mill
3Cecilia Serafini, Solenne Pages, Saskia Wood, Hyojung Lee, Oskar Graziosi & Joshua Oates (consultant)Mother Design
4Madelyn Owens & Quinn StephensBader Rutter

Top designers and design leaders in Digital Experience categories

RankName(s)Agency
1Vivian Mayorga & Maikel BonillaJoystick
2=Andres PerezRocknRolla Guatemala
2=Francisco Seiz, Alex Chen, Hannah Dow, Mike Lubey, Maddie Sherlock, Maddie Brizuela, Yasmin Akhavan, Reet Agrawal & Chloe LambardCode and Theory
2=Juan Martínez JoverGameloft
2=Adam BradovkaKlick Health

Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.

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