Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets Brand purpose

15 Jan 2026

5 min read
Flatline: Q4 2025 IPA Bellwether sees completely unchanged year-end marketing budgets
Sam Anderson ,
Intelligence editor ,
The Drum

17 Nov 2025

4 min read
Retail media’s reality check: big costs, bigger gatekeepers, and what comes next
Ollie Shelton ,
Marketing Manager ,
Threepipe Reply

12 Nov 2025

4 min read
Budgeting for an election year: 3 ways to keep your marketing ROI steady
Bradley Keefer ,
CRO ,
Keen Decision Systems

09 Oct 2025

9 min read
‘The fightback is starting’: industry coalition rallies to restore ad spend to quality...
Sam Anderson ,
Intelligence editor ,
The Drum

30 Sep 2025

9 min read
We’ve never spent more on advertising. It’s never done less for us
Andrew Tindall ,
SVP ,
System1 Group

17 Jul 2025

7 min read
IPA Bellwether Q2 2025: Ad spend bounces back, favoring ‘short-term’ channels
Sam Anderson ,
Intelligence editor ,
The Drum

08 Jul 2025

3 min read
The retail media cage match: how Prime Day and Walmart+ squeeze ad budgets
Margo Waldrop ,
Content Writer ,
The Drum

17 Jun 2025

4 min read
Alphabet, Amazon & Meta control over half global ad market – and they’re taking more
Margo Waldrop ,
Content Writer ,
The Drum

10 Jun 2025

9 min read
Ad revenues will grow by 6% this year amid period of media ‘recalibration’
Sam Anderson ,
Intelligence editor ,
The Drum

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