Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets Brand purpose

22 May 2025

4 min read
As it lands TikTok star Zach King, Nescafé is pivoting to influencer marketing
Jennifer Faull ,
Deputy Editor ,
The Drum

02 May 2025

7 min read
Scenario planning & partnership power: IAB’s Sheryl Goldstein on a pivotal NewFronts
Jenni Baker ,
Senior Editor ,
The Drum

29 Apr 2025

6 min read
Understanding programmatic fees will help you get the most from ad spend
Marcus Pratt ,
SVP Insights and technology ,
Mediasmith

25 Apr 2025

5 min read
Here’s how Unilever and P&G’s 2025 ad budgets are looking after seeing Trump’s tarif...
Jennifer Faull ,
Deputy Editor ,
The Drum

24 Apr 2025

4 min read
Why Stripe, Netflix and the US Senate are betting big on out-of-home ads
Margo Waldrop ,
Content Writer ,
The Drum

17 Apr 2025

11 min read
IPA Bellwether: Ad spend dips, but what does that really mean?
Sam Anderson ,
Intelligence editor ,
The Drum

10 Apr 2025

3 min read
What is ROAS and why are we still talking about it?
Bradley Keefer ,
CRO ,
Keen Decision Systems

17 Mar 2025

8 min read
What do Trump’s tariffs mean for marketing budgets?
Sam Anderson ,
Intelligence editor ,
The Drum

20 Feb 2025

8 min read
‘The internet sucks!’ Why digital media isn’t as inspiring as it could be
Lindsay Hong ,
CEO & Co-founder ,
SmartAssets

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