Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

New

6 min read
From banner ads to AI: IAB chairs map 30 years of digital advertising – and the battles still...
The Drum ,
Editorial ,
The Drum

New

6 min read
Alison Levin takes the wheel at IAB as advertising enters its AI supercycle
The Drum ,
Editorial ,
The Drum

4 days ago

4 min read
Is your omnichannel strategy missing the point?
Carly Johnson ,
SVP, group director of strategy ,
Momentum Worldwide

5 days ago

4 min read
Sian Conway-Wood: Why making decisions easier will be the real advantage in 2026
Margo Waldrop ,
Content Writer ,
The Drum

5 days ago

6 min read
Rory Sutherland: Why marketing’s biggest risk in 2026 is mistaking efficiency for progre...
Margo Waldrop ,
Content Writer ,
The Drum

28 Jan 2026

6 min read
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations
Jenni Baker ,
Senior Editor ,
The Drum

27 Jan 2026

4 min read
AI, ads, and the next era of consumer value
Tal Jacobson ,
CEO ,
Perion

27 Jan 2026

7 min read
Paid ads in ChatGPT will not look like search or social. That’s the real disruption
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

27 Jan 2026

5 min read
How to fix a leaky retail media pipeline
Simon Trewavas ,
SVP commerce media ,
Epsilon

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