Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

27 Jan 2026

11 min read
Uswitch CMO Rachael Pollard on winning over consumers in grudge purchase categories
Tim Healey ,
Founder

23 Jan 2026

4 min read
It’s time for social media to finally grow up
Ryan Dean ,
Content director ,
Jaywing

22 Jan 2026

5 min read
AI Max, ChatGPT shopping, and the future of paid media
Neil Baker ,
Head of paid media ,
Tug Agency

22 Jan 2026

7 min read
Ads on ChatGPT ‘in the coming weeks’ – how did we get here and what’s next?
Aaron Goldman ,
Mediaocean

19 Jan 2026

4 min read
Conversational AI will force a rethink of how search is monetized
Matt Shenton ,
Director of biddable media ,
Croud

16 Jan 2026

4 min read
When everybody’s a player, ‘it makes no sense’ for brands to still be on the sidelin...
Jenni Baker ,
Senior Editor ,
The Drum

15 Jan 2026

4 min read
Data v signals
Connie Hawker ,
TV+ and creators lead ,
IAB UK

12 Jan 2026

6 min read
The new social media rules: 3 trends marketers need in 2026
Maria Greaves ,
Assistant editor - branded content

12 Jan 2026

4 min read
IAB’s David Cohen on future of full-funnel video, CTV’s performance push & keeping the...
The Drum ,
Editorial ,
The Drum

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