Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

27 Jan 2026

7 min read
Paid ads in ChatGPT will not look like search or social. That’s the real disruption
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

22 Oct 2025

5 min read
How to build an economic optimization strategy
Lexi Coulter ,
Mediasmith

26 Sep 2025

3 min read
Generative AI and deep learning transform advertising success
Karol Kucharski ,
Marketing Project Manager ,
RTB House

23 Sep 2025

3 min read
It’s not AI or ads – it’s AI AND ads
Aaron Goldman ,
Mediaocean

25 Aug 2025

5 min read
How digital audio is reshaping advertising in Australia
Graham James ,
Regional Director, APAC ,
AdsWizz

21 Aug 2025

4 min read
5 ways to maximize the impact of digital audio ads
Charlotte Robinson ,
IAB UK

16 May 2025

3 min read
Finding the sweet spot between compliance and performance in advertising
Karol Kucharski ,
Marketing Project Manager ,
RTB House

15 May 2025

5 min read
The great curation debate: myths, facts & the case for a vertical approach

09 May 2025

5 min read
Three C’s & three I’s for the future of advertising
Bill Wise ,
Mediaocean

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