Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

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22 Jan 2026

10 min read
As Pride sponsorship falls, how can brands show up for the LGBT+ community?
Oscar Quine ,
Editor ,
The Drum

20 Jan 2026

4 min read
Citizen engagement in 2026: trends driving public trust

07 Jan 2026

9 min read
Oura CEO Tom Hale on giving the finger to health tech’s stereotypes
Cameron Clarke ,
Editor ,
The Drum

07 Jan 2026

6 min read
AI won’t save you, authenticity will
Jackie Lyons ,
Chief Planning Officer ,
Havas Media Network

10 Dec 2025

13 min read
The 30 buzziest words that ruled 2025
Margo Waldrop ,
Content Writer ,
The Drum

03 Dec 2025

13 min read
How consumer brands became political operators
Margo Waldrop ,
Content Writer ,
The Drum

21 Nov 2025

4 min read
Meet the finalists running for Global Marketer of the Year 2025
Jennifer Faull ,
Deputy Editor ,
The Drum

17 Nov 2025

8 min read
All the winners from The Drum Awards for Social Purpose 2025
Jennifer Faull ,
Deputy Editor ,
The Drum

14 Nov 2025

4 min read
The wish that keeps on giving: Disney, Make-A-Wish and the long game of purpose
The Drum ,
Editorial ,
The Drum

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