Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

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12 Nov 2025

13 min read
Sadira E Furlow: the Tony’s Chocolonely CMO who’ll make you want to quit your job
Jennifer Faull ,
Deputy Editor ,
The Drum

10 Oct 2025

5 min read
Brands hath no fury like a founder scorned
Margo Waldrop ,
Content Writer ,
The Drum

03 Oct 2025

3 min read
Who should be crowned the Global Marketer of the Year 2025? Have your say now
The Drum ,
Editorial ,
The Drum

25 Aug 2025

7 min read
In an age of brain rot, the NYT’s new campaign champions ‘active absorption’
Amy Houston ,
Senior Reporter ,
The Drum

19 Aug 2025

6 min read
With only 2.5 seconds of attention on the table, only the strongest brands stand out
Will Parrish ,
Chief strategy officer ,
VCCP Media

04 Aug 2025

3 min read
Refill stations take over Times Square as Rothy’s and HOPE Hydration push pause on plast...
Margo Waldrop ,
Content Writer ,
The Drum

17 Jul 2025

5 min read
Pickleball’s real opponent: public perception
Margo Waldrop ,
Content Writer ,
The Drum

03 Jul 2025

6 min read
I used to create fossil fuel ads, now I'm supporting a UK ban
Jonathan Wise ,
Co-founder

03 Jul 2025

6 min read
Why mobile esports is the next big arena for APAC brands
Maria Greaves ,
Assistant editor - branded content ,
The Drum

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