AI Marketing Pulse

The AI Marketing Pulse a rolling investigation into the truth behind AI adoption in marketing. Through a blend of sentiment and action benchmark tracking, evolving themes and real-world industry voices, we uncover the surprising truths, unexpected tensions and defining questions on how CMOs are truly reinventing themselves in a machine-shaped world.

28 Jan 2026

6 min read
7 AI predictions for 2026 that aren’t really predictions at all
Jenni Baker ,
Senior Editor ,
The Drum

04 Nov 2025

3 min read
9 in 10 B2B marketers think they’ve mastered AI, but are they really in control?
Gordon Young ,
Editor-in-Chief ,
The Drum

03 Nov 2025

4 min read
AI won’t do your homework: why CMOs can’t skip the learning curve
Jenni Baker ,
Senior Editor ,
The Drum

03 Nov 2025

4 min read
CMOs can be Captain America – but superhumans need allies too
Jenni Baker ,
Senior Editor ,
The Drum

03 Nov 2025

7 min read
You’ve saved time & money with AI – but have you lost your brand?
Jenni Baker ,
Senior Editor ,
The Drum

31 Jul 2025

6 min read
CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’
Maria Greaves ,
Assistant editor - branded content ,
The Drum
Independent editorial, supported by
Globant Gut Logo

19 Jun 2025

6 min read
At Cannes, Globant bets on Fusion: a tech-first model for marketing that might just work
The Drum Team ,
Editorial ,
The Drum

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