B2B World Fest

B2B World Fest is back. And this time it's personal. The 2025 edition will be kicking off in London on November 4, so grab your ticket to join the industry's sharpest minds. Join the world’s biggest B2B marketers by grabbing your ticket.

27 Nov 2025

7 min read
Inside the B2B jury room: What’s shaping the next era of business-to-business?
Margo Waldrop ,
Content Writer ,
The Drum

18 Nov 2025

3 min read
‘Bin off the acronym, keep up the ambition’: why Brand + ABM is B2B’s new power duo
Maria Greaves ,
Assistant editor - branded content

17 Nov 2025

3 min read
‘Put crap in, get crap back out’: why B2B marketers must fix their data before they fixate...
Maria Greaves ,
Assistant editor - branded content

12 Nov 2025

3 min read
Come fly with B2B: why the next attention advantage is up in the air
Jenni Baker ,
Senior Editor ,
The Drum

10 Nov 2025

2 min read
‘It’s not a technology gap. It’s a leadership gap’ – why AI isn’t the obstacle...
Maria Greaves ,
Assistant editor - branded content

10 Nov 2025

5 min read
How Transmission brought Hollywood to B2B with brand storytelling
Jenni Baker ,
Senior Editor ,
The Drum

05 Nov 2025

3 min read
WPP’s Matt McNeany: there will be no AI slop if humans remain the judges
The Drum ,
Editorial ,
The Drum

05 Nov 2025

5 min read
B2B World Fest: A crash course in bagging bigger budgets for brand
Sam Anderson ,
Intelligence editor ,
The Drum

05 Nov 2025

6 min read
The 10 big takeaways from The Drum’s B2B World Fest 2025
The Drum ,
Editorial ,
The Drum

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