Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

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17 Jun 2025

9 min read
BBC’s first chief brand officer thinks organization should act as challenger brand
Tom Banks ,
Creative Editor ,
The Drum
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02 Apr 2025

7 min read
Inside Uber’s bold attention economy drive
Sam Anderson ,
Intelligence editor ,
The Drum
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02 Dec 2024

9 min read
How Lick ensures its marketing is more than just painting by numbers
Hannah Bowler ,
Senior Reporter ,
The Drum
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29 Oct 2024

5 min read
How to make brand partnerships work. Lessons from American Express
Hannah Bowler ,
Senior Reporter ,
The Drum
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21 Oct 2024

8 min read
5 ways Jellycat is cuddling up to customers
Hannah Bowler ,
Senior Reporter ,
The Drum
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04 Oct 2024

5 min read
How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
Hannah Bowler ,
Senior Reporter ,
The Drum
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30 Sep 2024

5 min read
How do you know it’s time to invest in brand marketing? Lessons from Ruggable
Hannah Bowler ,
Senior Reporter ,
The Drum
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24 Sep 2024

7 min read
5 ways All Things Butter is churning out sales
Hannah Bowler ,
Senior Reporter ,
The Drum
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30 Aug 2024

6 min read
5 ways the celeb-approved Oura Ring is making people ‘obsessed’ with tracking health
Hannah Bowler ,
Senior Reporter ,
The Drum

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