Hannah Bowler

Senior Reporter

The Drum
Hannah Bowler is a senior reporter for The Drum covering the brand beat. Her work examines how brands adapt to challenges and opportunities within various sectors, such as finance, luxury goods, and fashion.
The Drum Live

Laetitia Raoust on why L’Oréal is betting on creators, retail media and AI to drive gro...
The Drum Live

From crisis to comeback: inside TGI Friday’s big, bold brand reboot
The Drum Live

The great AI showdown: ChatGPT, Gemini, Perplexity & Claude square off at The Drum Live
Marketing

‘A rising tide lifts all boats’: Inside the ECB’s push to elevate women’s cricket
B2B

Transmission founder on making the case for B2B brand storytelling

Creative Work

Apple TV kicks off Son Heung-Min's MLS season with Genmoji billboard
Creative Work

Fan rituals celebrated in Spotify’s latest campaign
Marketing

Duolingo’s $342,000 social media salary reflects ‘strategic weight of social’

Creative Work

Carlsberg steps up for walking footballers with heart-warming surprise
Creative Work

Gritty Under Armour ad urges athletes to ‘be the problem’
Policy & Regulation

Confusion remains around ‘less healthy food’ restrictions and influencer advertising
Ad of the Day

Ad of the Day: McDonald’s revives McDonaldland for a new generation