Product placement

25 Jul 2025

3 min read
Brand vomit or marketing genius? The F1 film that dares to do both
Annie Bank ,
Founder & CEO ,
BAM

22 Feb 2023

5 min read
Espolòn Tequila screeches its brand partnership with Scream VI
Audrey Kemp ,
LA Reporter ,
The Drum

02 Nov 2022

5 min read
Product placement 2.0 is one solution to Netflix’s problem
Greg Ricciardi ,
President & CEO
Premium Item

07 Oct 2022

4 min read
How much does it cost to do virtual product placement? Providers share prices and KPIs
Hannah Bowler ,
Senior Reporter ,
The Drum

01 Jul 2022

3 min read
Coca-Cola and Lacoste derive most value from Stranger Things product placements
John Glenday ,
Reporter ,
The Drum
Premium Item

17 May 2022

5 min read
Why Accenture pivoted its virtual product placement prototype from TV to games
Hannah Bowler ,
Senior Reporter ,
The Drum

09 May 2022

5 min read
Product placement gaining ‘momentum’ in UK soaps as linear draw wilts
Hannah Bowler ,
Senior Reporter ,
The Drum

03 May 2022

2 min read
Peacock and Amazon Prime Video reveal virtual product placement ads
John Glenday ,
Reporter ,
The Drum

29 Apr 2022

6 min read
Chipotle gets candid with the anti-filter social media app BeReal
Kendra Barnett ,
Associate Editor ,
The Drum

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