The year’s top list of the top-performing brands, advertisers and clients behind B2B campaigns is varied – but who takes top spot?
Sciex claims the top spot in our review of the best-performing brands and advertisers in B2B, but who else is featured? (Sciex)
The Drum Honors 2025 – our year-end celebration of the best performing people, companies and campaigns across The Drum’s global awards program this year – turns today to brands in the B2B category.
The list of clients behind the work awarded most plaudits by our judging panels throughout the year is a varied one, reflecting the global and disciplinary spread of the best work in B2B.
Right at the top of the list: A range of winners reflecting exactly that diversity.
Biomedical firm Sciex claims the top spot for work, including its product launch of the ZenoTOF 8600 mass spectrometry system – a feat of high science and engineering boiled down into smart marketing.
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Gaviao Kyikateje Football Club, a Brazilian indigenous team from the city of Bom Jesus do Tocantins, claimed the second spot for its powerful work, which swept up a number of awards, including sharing the Grand Prix with Sciex.
Check out the full top list below, and check back in the coming days for analysis of the top performers in other categories and, next week, a look the best-performing campaigns and people in B2B.
| Rank | Brand / client |
|---|---|
| 1 | Sciex |
| 2 | Gaviao Kyikateje Football Club |
| 3= | Mack Trucks |
| 3= | Heineken |
| 3= | Delphi |
| 6 | Thomson Reuters |
| 7= | Elimini |
| 7= | Fujifilm |
| 7= | Axair |
| 7= | KBR |
| 7= | Etex |
| 7= | Unilever Food Solutions |
| 7= | SquareTrade |
| 7= | Zoetis |
| 7= | Danone Baby Nutrition |
| 7= | Qlik |
| 7= | MRS Training and Rescue |
| 7= | HSBC |
| 7= | Workday |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival, and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.