We break down the data to find the top campaigns in two hotly contested fields.
'Nutter Butter, You Good?' was the most-awarded campaign in not one but two disciplines this year (Nutter Butter / Mondelez
As the final week of The Drum Honors 2025 continues, we’re breaking down the fine-grained data on the most awarded work in specific fields this year.
Beyond the overall ranking of the most awarded campaigns in any discipline, we’re now turning to the top work in two hotly contested branches of marketing: social media and content.
In both The Drum Awards for Content and The Drum Awards for Social Media, a clear winner leads the pack: ‘Nutter Butter, You Good?’ – a campaign that gained plaudits from a number of juries across The Drum’s global Awards program this year, making it the second-most awarded campaign of any type as well as the winner in both of these fields. It was the work of much-lauded agency Dentsu Creative New York.
With strong performance for a number of campaigns in both categories, you can check out the full list of top-awarded campaigns for each below – and check back soon for more rankings in different categories.
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| Campaign | Client | Agency |
|---|---|---|
| Nutter Butter, You Good? | Nutter Butter | Dentsu Creative New York |
| Rogue Shadow Ops | Activision x Twitch | Twitch |
| Singapore Dreamin' | Singtel | SPH Media |
| The Hungry Games | Trussel Trust | The Romans |
| Name This Oreo | Oreo | VML New York |
| Faces of Music | Sephora | Digitas Boston |
| Andrex GoTime | Andrex | Drum OMG |
| Kyikatejê | Gavião Kyikatejê Football Club | Area 23 |
| The head, heart and spirit of Scotland / This is Scotland | Brand Scotland | BBC StoryWorks |
| Driving Culinary Search Innovation for Real Operators | Unilever Food Solutions Indonesia | Greenpark |
| The Matcha Mob | Nami Matcha | Moby Ventures, part of Whalar Group |
| Liming with Gran | The University of Cambridge / Genomics England | Ketchum London |
| Let’s Story! By Applaydu | Kinder | Gameloft for brands |
| Grindr Presents: Who's The Asshole? | Grindr | NVE Experience Agency, The Romans |
| Slurp & Conquer Quest | Twitch x Pot Noodle | Twitch |
| Pulse, Live Nation’s Advocacy Program | Live Nation Austrailia | 1000heads |
| Need a Lift? | Bupa | Coolr |
| The city that fed the internet | Spud Bros x KFC | WE CREATE POPULAR |
| Transforming Cities | Mastercard | Mastercard |
| Craft Matters by UBS & T Brand Studio | UBS | T Brand Studio |
| Diaries of Civilians | Museum of Civilian Voices / Rinat Akhmetov Foundation | Rinat Akhmetov Foundation |
| Strongman Problems, Stronger Solutions | Currys | Platform Media |
| Pivotal | DBS Bank |
| Campaign | Client | Agency |
|---|---|---|
| Nutter Butter, You Good? | Nutter Butter | Dentsu Creative New York |
| Share the First | Dove | Edelman UK |
| Forgiveness | RHB | FCB Shout |
| Change the Board Game/SMD | Elf | Billups |
| From a Boomer’s Vacation Paradise to a Gen Z Hotspot | Trip Advisor | We Are Social |
| Hustle without Hassle | Hilton | TBWA\Singapore |
| U UP? | Ikea | Rethink |
| Can't Unsee It | Kraft Heinz | Rethink |
| Ban This Profile | Ampara Silvestre | Edelman - Spain |
| Lidl by Lidl | Lidle | The Romans |
| The Hungry Games | Trussel | The Romans |
| Rogue Shadow Ops | Twitch x Activision | |
| Slurp & Conquer Quest | Twitch x Pot Noodle | |
| Turning £40K into £500K | Big Bus Tours | Fabric Social |
| Safety Thirst | Avanti West Coast | Cubaka |
| The Matcha Mob | Nami Matcha | Moby Ventures, part of Whalar Group |
| Ragu x Hot Ones: A Spicy Partnership | Ragu x Hot Ones | Digitas |
| Shifting Gears in Social | McLaren | Samy |
| Custard by Giggs | Oatly | Jellyfish |
| The Most Successful Premiership Rugby Final Ever | Premiership Rugby | Wilderness |
| Turning Mum and Dad's bank into a Student Must-Have | Bank of Scotland | Union Direct |
| Nailing Life | Nails.inc | 1000heads |
| Sam Thompson's Match Ball Mission | Soccer Aid |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.