We pick through the data to find the creative talent with the most wins across The Drum’s global awards program this year.
Gavião Kyikatêjê FC was one of the most awarded campaigns in social media and content categories - but who are the people behind those top campaigns? (Gavião Kyikatêjê FC)
We’re spending the last few weeks of 2025 celebrating the people, companies and campaigns that impressed our judges the most across The Drum’s global awards program this year.
Today, we turn to the creatives behind work in Social Media and Content categories.
In Content, we can pick out a few clear winners. Dentsu Creative New York’s Molly Robinson and Marvin Lim were the year’s winningest art director and copywriter, respectively, in those categories, thanks in large part to a credit for ‘Nutter Butter, You Good?’, one of the year’s top-performing campaigns. The agency’s Bridget Jewell also tops our full ranking of executive creative directors (ECDs) amid a competitive field.
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The trio also topped their respective lists in Social Media categories, but none of them was our most-awarded creative in the field; that honor goes to 1000Heads senior design director Ellie Brindle for a range of work including ‘The Butter Knife That Broke The Internet’ for Kerrygold and Allday Goods and ‘Nailing Life’ for Nails.Inc.
Check out our full rankings for creative leaders in these categories below.
| Rank | CCO | Agency |
|---|---|---|
| 1= | Atit Shah | Digitas |
| 1= | Tim Hawkey | Area 23 |
| 1= | Indy Selvarajah | Ketchum London |
| 4 | Matthew Stanger | Platform Media |
| 5 | Scott Seymour | 9Rooftops |
| Rank | ECD | Agency |
|---|---|---|
| 1 | Bridget Jewell | Dentsu Creative New York |
| 2 | Daniel Roberts | The Romans |
| 3 | Indy Selvarajah | Ketchum |
| 4 | Ty Stafford | NVE Experience Agency |
| 5= | Simon Poett | Monks |
| 5= | Andi Iskandar | Innocean Indonesia |
| Rank | CCO | Agency |
|---|---|---|
| 1 | Judy John (Global) & Marie Claire Maalouf (EMEA) | Edelman |
| 2 | Aaron Starkman & Mike Dubrick | Rethink |
| 3= | Ong Shi Ping | FCB Shout |
| 3= | Lisa Topol | Oberland |
| 3= | Peter Khoury | TBWA\Singapore |
| 3= | Daniel Lobaton | Rethink |
| 3= | Marie Claire Maalouf | Impact BBDO Dubai |
| 3= | Atit Shah | Digitas |
| Rank | ECD | Agency |
|---|---|---|
| 1 | Bridget Jewell | Dentsu Creative New York |
| 2 | Andrew Simon & Jamie George Cordwell | Edelman |
| 3= | Matthew Walker | We Are Social |
| 3= | Jon Wagner | TBWA\Chiat\Day New York |
| 3= | Felipe Braz Costa | Edelman Spain |
| 3= | Daniel Roberts | The Romans |
| 3= | Filip Nilsson | Oatly |
| 3= | Jamie Maple | Wilderness |
| 9= | Jindai Joseph | Elite Media |
| 9= | Jason Graff & David Adler | Area 23 |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.