We dig into the top performers in B2B categories across The Drum’s global Awards program this year.
A piece of B2B work for Sciex was our most awarded this year. But what else made the list? (Sciex)
Today, as The Drum Honors nears its close, we turn to the top-performing campaigns in B2B categories across The Drum’s global Awards program in 2025.
Covering the full gamut of B2B work – from advertising and PR campaigns to AI work and transformation programs – the list tells a story about modern B2B’s depth and breadth.
A trio of top-placed work lead the way in a competitive field: ‘Demand Proof’ for Sciex by Boulder Creative Studios, a blockbuster campaign for football club GaviãoKyikatejê by health shop Area 23 and finance work by LogicLogicMagic for Soldo.
You can see the full list in the category below, and check back soon for more lists and analysis as The Drum Honors enters its final days for 2025.
| Campaign | Client | Agency / partner |
|---|---|---|
| Demand Proof | SCIEX | Boulder Creative Studios |
| Kyikatejê | Gavião Kyikatejê Football Club | Area 23 |
| Liberate finance. Accomplish more. | Soldo | LogicLogicMagic |
| Heinz Verified | Heinz x Uber Eats | Nectar First |
| Removing Carbon for Good | Elimini | Stein |
| Work Happily Ever After | Fujifilm Business Innovation Australia | Thinksmart Marketing |
| Pub Succession | Heineken | LePub Italy, Publicis Dublin |
| Leading a Creative Revolt | Axair | Lesniak Swann |
| KBR’s carbon footprint software | KBR | Lesniak Swann |
| Promat Content Campaign | Promat | Lesniak Swann |
| Don’t let good ads go to waste | LinkedIn Ads | |
| The Hi Vis Stress Vest | St John Ambulance | Fight or Flight |
| The DNA Problem | DrDoctor | Fight or Flight |
| Masters of Motion | Delphi | Fox Agency |
| Chefluencer: Harnessing Online Food Culture for B2B Growth | Unilever Food Solutions | Greenpark |
| The Connection Test | SquareTrade | Golin London |
| Born of the Bond | Zoetis | Bader Rutter |
| Bebeclub AI Poop Tracker | Danone: BebeClub | Eyden Indonesia (Part of Volare) |
| Matches Are Made With Amazon Ads | Amazon Ads | Code and Theory |
| Enabling the Future of AI and IoT | Qualcomm | Code and Theory |
| AI you can trust | Qlik | Brands2Life |
| Seeing the Unseen | Capgemini | Capgemini |
| Eurocup 2025 | DHL | Brand Brewery |
| Power Play | Iberdrola | Financial Times |
| Winning engagement in the CFO's Office (on LinkedIn) | Datarails | Datarails |
| The Beauty of Tomorrow, Today | Capgemini | Differentiated |
| From cut throat to kindness | Weightmans | Aurora |
| No Room for Error | MRS Training and Rescue | Fifth Ring |
| 2025 ASEAN Growth Campaign | HSBC | Grey Advertising Hong Kong |
| The Rock Stars of Business World Tour | Workday | Ogilvy Denver |
| By America’s Side | Mack Trucks | Stein |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.
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