The IPG-owned agency has had a remarkable rise through the ranks to take this year’s top spot.
FCB New York
FCB New York has been named the world’s most awarded agency in The Drum’s World Creative Rankings, a landmark moment for the agency.
The World Creative Rankings are the industry’s most comprehensive analysis of the performance of thousands of pieces of creative work across 22 major industry awards programs throughout 2024. This year’s analysis is the largest ever, with our researchers poring over the results of 2,460 campaigns from 1,653 advertisers working with 1,215 agencies.
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FCB New York came fourth in the 2024 rankings and 13th the year before. Its rise to the top spot in 2025 was largely thanks to its ‘DreamCaster’ work for Michelob, which has taken the title of the world’s most awarded campaign in this year’s rankings, netting awards across seven different ceremonies, including The Drum Awards, D&AD and Cannes Lions.
It’s also seen global success for its work for Spotify on the ‘Spreadbeats’ campaign, which saw a music video coded into a spreadsheet in order to sell the benefits of advertising on the platform to media buyers.
Second on the top agencies list for 2025 was Rethink, which was number one in 2024. Its ‘Coors Lights Out’ work was the fourth most awarded campaign in the world. Its work for Heinz Ketchup has also featured high on our tables.
Paris’s Publicis Conseil has bettered its sixth-place finish last year to take the third spot, mainly thanks to its ‘Plug Inn’ work for Renault, while Serviceplan Munich has again dropped one place, from second in 2023 to third in 2024 and now fourth in 2025, its ‘Aizome Wastecare’ work its biggest winner.
VML New York rounds out the top five of the world’s most awarded agencies list, its position secured in particular by its ‘Oreocodes’ work for Mondelez (the 10th most awarded campaign in the world for the year).
Head over to our dedicated World Creative Rankings hub to see the full list.