Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

5 days ago

7 min read
While everyone debates agentic shopping, Amazon’s Rufus is racking up sales
Kiri Masters ,
Commerce media columnist ,
The Drum

28 Jan 2026

6 min read
7 AI predictions for 2026 that aren’t really predictions at all
Jenni Baker ,
Senior Editor ,
The Drum

27 Jan 2026

4 min read
AI, ads, and the next era of consumer value
Tal Jacobson ,
CEO ,
Perion

27 Jan 2026

2 min read
‘The 2026 World Cup won’t be won by sponsors – it’ll be won in the moments’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

27 Jan 2026

7 min read
Paid ads in ChatGPT will not look like search or social. That’s the real disruption
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

26 Jan 2026

4 min read
Agentic commerce: what it is & why it changes everything
The Drum ,
Editorial ,
The Drum

23 Jan 2026

7 min read
The AI identity crisis: Why your brand is now at the mercy of an algorithm’s trust
Mark Challinor ,
Digital consultant

23 Jan 2026

6 min read
Dan Gardner: What most marketers missed at Davos
Dan Gardner ,
Co-founder and executive chairman ,
Code and Theory

22 Jan 2026

5 min read
AI Max, ChatGPT shopping, and the future of paid media
Neil Baker ,
Head of paid media ,
Tug Agency

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