Buyer’s Guide for Drummies

New TV for Drummies

TV is having its biggest transformation since the switch to digital. This guide explores the rapidly growing world of connected TV, retail media integrations, dynamic creative, and formats that go way beyond the 30-second spot. Whether you're buying across FAST, AVOD or shoppable streams, we break down the data, measurement and media planning needed to thrive in this converged content landscape.

23 Sep 2025

4 min read
Micro-dramas are turning TikTok into a soap opera and brands want a starring role.
Margo Waldrop ,
Content Writer ,
The Drum

23 Sep 2025

4 min read
TV ads at 70: Still advertising’s crown jewel – but ROI is the real test
Jane Ostler ,
EVP, Global Solutions Marketing and Thought Leadership ,
Kantar

23 Sep 2025

5 min read
Everyone wants a slice of the CTV pie, but it’s time for an identity reckoning
Jamie Finstein ,
Vice-president, Media Center ,
IAB

22 Sep 2025

10 min read
On the 70th anniversary of the first UK TV ad, what’s changed (and what hasn’t)?
Sam Anderson ,
Intelligence editor ,
The Drum

18 Sep 2025

5 min read
‘Alexa, open the new Autumn collection’: why voice tech is the new frontier in shoppable...
Sarah Lewis ,
Global Vice President, CTV ,
ShowHeroes Group

18 Sep 2025

5 min read
Turn on the audience: 4 plays for better CTV experiences
Sude Akkaya ,
Project Manager

17 Sep 2025

5 min read
Why shoppable CTV is a win-big strategy in this year’s holiday season ad race
Tony Marlow ,
CMO ,
LG Ad Solutions

15 Sep 2025

6 min read
The new TV guide: answering marketers’ questions on the next big shifts
Maria Greaves ,
Assistant editor - branded content ,
The Drum

15 Sep 2025

10 min read
New TV from A to Z: your essential binge for streaming past the jargon
The Drum ,
Editorial ,
The Drum
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