Anatomy of an Ad

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15 Jan 2026

6 min read
British Heart Foundation flips the memorial bench into a symbol of survival
Amy Houston ,
Senior Reporter ,
The Drum

10 Dec 2025

8 min read
An oral history of Aldi’s Kevin the Carrot, one of the most effective Christmas ads ever
Amy Houston ,
Senior Reporter ,
The Drum

28 Oct 2025

6 min read
The North Face, Highsnobiety and Zalando on how a TikTok joke inspired a global campaign
Amy Houston ,
Senior Reporter ,
The Drum

27 Oct 2025

7 min read
How Six Flags is making ads for ‘real horror fans’
Amy Houston ,
Senior Reporter ,
The Drum

22 Oct 2025

5 min read
Ocean Spray’s brand boss on working with Bryan Cranston on holiday ad
Amy Houston ,
Senior Reporter ,
The Drum

17 Oct 2025

6 min read
How Paddy Power turned Danny Dyer into a cockney casino king
Amy Houston ,
Senior Reporter ,
The Drum

05 Oct 2025

4 min read
How AnNahar and Impact BBDO gave Lebanon an AI president
The Drum Team ,
Editorial ,
The Drum

03 Oct 2025

4 min read
How Dramamine and FCB killed the barf bag and owned nausea
The Drum Team ,
Editorial ,
The Drum

03 Oct 2025

4 min read
How Movistar and VML Mexico gamified an urgent warning on criminal grooming
The Drum ,
Editorial ,
The Drum

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