CMO

CMO's, or Chief Marketing Officers, are responsible for the marketing activities of a brand. This role is critical to the core strategies of organizations, therefore, CMO's need to be more than just marketing experts, they need to have a complete understanding of the latest tools and technology to give organizations a competitive edge.

The Drum provides the latest industry news surrounding CMO's. We explore the challenges and obstacles that CMO's face and also offer CMO focused guides to various marketing channels.

20 Jan 2026

5 min read
The new expectations redefining the modern CMO
Scott Houchin ,
CMO and Head of Digital, Fashion & Luxury, eClerx ,
eClerx

07 Aug 2025

4 min read
Join big names and experience a day on our editorial team at The Drum Live
Oscar Quine ,
Editor ,
The Drum

10 Jul 2025

3 min read
Beyond memes: what makes a brand culturally powerful?
Maria Greaves ,
Assistant editor - branded content ,
The Drum

17 Jun 2025

8 min read
Marketing ‘sliding to the side’ of the boardroom. How can CMOs fight back?
Sam Anderson ,
Intelligence editor ,
The Drum

07 May 2025

6 min read
Why B2B marketers need black sheep thinking
Jon Evans ,
Chief marketing officer

30 Apr 2025

5 min read
Why The Ostrich Effect is killing your brand
Jon Evans ,
Chief marketing officer

07 Mar 2025

5 min read
Ulta Beauty’s new CMO on the brand’s makeover: ‘Success is never static’
Audrey Kemp ,
LA Reporter ,
The Drum

09 Oct 2024

5 min read
Former Sony VP on marketing’s perception problem
Kendra Barnett ,
Associate Editor ,
The Drum

09 Oct 2024

6 min read
How CMOs can master marketing metrics in the language of the C-suite
Jenni Baker ,
Senior Editor ,
The Drum

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