Connected TV

Connected TV (CTV) is the dominant term the ad industry uses to discuss the future of TV.

Connected TV advertising offers brands a new and exciting opportunity to reach customers through television. With its ability to target specific audiences and track and measure campaigns in real-time, CTV provides brands with the potential to achieve a good return on investment, while enabling a new wave of distribution, advertising and understanding in TV.

30 Oct 2025

6 min read
CTV demand integration for publishers: VAST v OpenRTB
Maksym Kovalenko ,
CEO ,
adWMG

05 Feb 2025

3 min read
CTV growth versus privacy: The debate over Google’s IP-based targeting
Mateusz Jedrocha ,
Chief Product Officer ,
Adlook

05 Dec 2024

4 min read
Dropping the ‘C’: 3 experts on why we need to rethink CTV
Charlotte Robinson ,
IAB UK

19 Nov 2024

5 min read
How connected TV bridges linear TV’s incrementality gap
David Murphy ,
Senior Content Writer ,
The Digital Voice™

23 Apr 2024

6 min read
How can brands effectively reach the Olympic audience with connected TV advertising?

19 Feb 2024

5 min read
5 trends that will dictate the CTV landscape in 2024
The Drum ,
Editorial ,
The Drum

19 Oct 2023

5 min read
Top 7 tips to utilize CTV as part of an omnichannel campaign

04 Oct 2023

5 min read
Connected TV: Everything advertisers need to know about ACR and OEMs for 2024

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Catherine Cribbin ,
Head of partnerships ,
IAB UK

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