Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

5 days ago

5 min read
Transaction-signal data is a secret weapon in commerce media
Lexi Coulter ,
Director, account activation ,
Mediasmith

27 Jan 2026

4 min read
Enter the commerce clean rooms – what they are & how they actually work
The Drum ,
Editorial ,
The Drum

26 Jan 2026

4 min read
How the Pentagon’s pizza order shows how to transform data into insights
Will Lion

15 Jan 2026

4 min read
Data v signals
Connie Hawker ,
TV+ and creators lead ,
IAB UK

13 Jan 2026

2 min read
Marketing is in its ‘outcomes era’ – and it’s a reckoning, not a revolution
Maria Greaves ,
Assistant editor - branded content ,
The Drum

12 Jan 2026

2 min read
‘You’ve got 50 milliseconds – or you’ve lost them’: why the first mile is retail...
Maria Greaves ,
Assistant editor - branded content

29 Dec 2025

8 min read
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it
Jenni Baker ,
Senior Editor ,
The Drum

23 Dec 2025

5 min read
Finding new audiences at scale: why it’s time to move beyond IDs in advertising
Nicole Nixon ,
Senior Product Marketing Manager ,
Nano Interactive

12 Dec 2025

7 min read
Predictions everywhere, by everyone (all at once)
Andrew Douthwaite ,
VP Commercial ,
MSquared

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