Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

10 Dec 2025

5 min read
2026 brand planning: 4 analytics strategies every marketer needs
Maria Greaves ,
Assistant editor - branded content

10 Dec 2025

4 min read
Confidence at scale in 2026
Bradley Keefer ,
CRO ,
Keen Decision Systems

01 Dec 2025

2 min read
Privacy is the new performance, say 77% of global CMOs
Maria Greaves ,
Assistant editor - branded content

28 Nov 2025

4 min read
Four steps to ensure your brand is AI-ready
Rachel Cascisa ,
VP, platform adoption ,
Epsilon

12 Nov 2025

5 min read
Why B2B marketers need to think like cartographers, not accountants
Matt Binz ,
Senior Director, MarTech and Applied Intelligence

31 Oct 2025

6 min read
Why Deliveroo is putting incrementality testing back on the menu
Annie Baldwin ,
Data Scientist ,
Deliveroo

30 Oct 2025

5 min read
Tesla cars ‘seeing’ ghosts is like marketers looking at the wrong signals
Karissa VanHooser ,
VP product & integrated marketing ,
Epsilon

20 Oct 2025

3 min read
Cookieless collaboration boosts conversions by 41%
Jenni Baker ,
Senior Editor ,
The Drum

15 Oct 2025

5 min read
The grocery cart knows you better than demographics do
Jenni Baker ,
Senior Editor ,
The Drum

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