Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

5 days ago

5 min read
Tom Goodwin: I was wrong about influencers. Here’s what I’ve learned about working with...
Tom Goodwin ,
Keynote speaker and consultant

19 Dec 2025

5 min read
From Jake Paul to the Oscars: why live events are becoming streaming’s next big business
Gordon Young ,
Editor-in-Chief ,
The Drum

10 Dec 2025

13 min read
The 30 buzziest words that ruled 2025
Margo Waldrop ,
Content Writer ,
The Drum

10 Dec 2025

3 min read
Your influencer campaign needs solid foundations to succeed
Beccy Smith ,
Associate Director ,
Pangolin PR

09 Dec 2025

4 min read
My prediction for social media in 2026 is that we can’t predict anything
Hannah Anderson ,
Head of social ,
NewGen

08 Dec 2025

5 min read
Get ahead of the B2B pack in 2026 with these three strategies
Jenny Sagstrom ,
Founder and Chief Executive Officer

25 Nov 2025

8 min read
The UK’s influencer surge: bigger budgets, smarter strategies, stronger creator ecosyste...
Sophie Douez ,
Journalist ,
Kolsquare

24 Nov 2025

5 min read
Creators are now a top three buy, but the ecosystem is nowhere near ready
Margo Waldrop ,
Content Writer ,
The Drum

18 Nov 2025

3 min read
Perez Hilton on turning viral moments into merch with Amaze’s new AI storefront
Margo Waldrop ,
Content Writer ,
The Drum

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology