Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

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3 min read
Edelman’s tipping points for 2026: ‘We’re living in a cultural building site’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

27 Jan 2026

2 min read
‘The 2026 World Cup won’t be won by sponsors – it’ll be won in the moments’
Maria Greaves ,
Assistant editor - branded content ,
The Drum

14 Jan 2026

5 min read
2026 will change marketing more than the last five years combined
Ginny Bourne ,
Director, Global Communications ,
Perion

12 Jan 2026

2 min read
‘You’ve got 50 milliseconds – or you’ve lost them’: why the first mile is retail...
Maria Greaves ,
Assistant editor - branded content

08 Jan 2026

4 min read
The end of fragmented marketing: why the future belongs to ‘The Machine’
Jean McCabe ,
Group Director of Product Strategy ,
Code and Theory

10 Dec 2025

8 min read
Amplitude bets big on AI as its CMO declares the future of marketing lives inside the prod...
Gordon Young ,
Editor-in-Chief ,
The Drum

09 Dec 2025

3 min read
Inside the AI bubble there’s a new future of work
Steve Antoniewicz ,
SVP ,
The Drum

28 Nov 2025

5 min read
How holiday campaigns are a tech marathon – not just a marketing sprint
Suhaib Zaheer ,
SVP of Managed Hosting & GM ,
Cloudways by DigitalOcean

18 Nov 2025

10 min read
Mind your B2Bs: the A to Z glossary for marketers who mean business
The Drum ,
Editorial ,
The Drum

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