Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

04 Nov 2025

6 min read
One on One: Rhys Denny, co-founder & CEO, @curate
Beatriz Vieira ,
Head of Communications ,
IAB UK

24 Oct 2025

5 min read
Uptempo: the software that aims to be the least sexy part of marketing
The Drum Team ,
Editorial ,
The Drum

24 Oct 2025

6 min read
The productivity paradox: why marketers must escape the ‘busy-ness’ loop
Maria Greaves ,
Assistant editor - branded content ,
The Drum

22 Oct 2025

6 min read
Can anyone articulate the value of their martech stack?
Sam Anderson ,
Intelligence editor ,
The Drum

07 Oct 2025

6 min read
Inside Instacart’s plan to clean up the retail media mess
Margo Waldrop ,
Content Writer ,
The Drum

06 Oct 2025

4 min read
Molly Hop on building visibility in the age of AI discovery
Margo Waldrop ,
Content Writer ,
The Drum

25 Sep 2025

6 min read
Duct tape is not a strategy: why marketing agencies need a tech rethink to win bigger clie...
Maria Greaves ,
Assistant editor - branded content ,
The Drum

17 Sep 2025

4 min read
‘AI Is the new electricity’ – and it’s powering the future of personalization
David Karnstedt ,
CEO ,
Branch

14 Aug 2025

5 min read
Judge of the Day: MWC’s Fran Cortes on the new battleground for global events
Richard Draycott ,
Associate Editor & VP ,
The Drum

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