Measurement & ROI

5 days ago

5 min read
Transaction-signal data is a secret weapon in commerce media
Lexi Coulter ,
Director, account activation ,
Mediasmith

5 days ago

7 min read
The numbers have spoken: five predictions shaping marketing in 2026
Joy Talbot ,
Senior Director ,
Analytic Partners

28 Jan 2026

6 min read
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations
Jenni Baker ,
Senior Editor ,
The Drum

13 Jan 2026

7 min read
Kiri Masters: Costco just revealed its entire retail media tech stack. Why?
Kiri Masters ,
Commerce media columnist ,
The Drum

13 Jan 2026

9 min read
Andrew Tindall: How to ignore the Hippo and make evidence-based marketing decisions
Andrew Tindall ,
SVP ,
System1 Group

12 Jan 2026

6 min read
The new social media rules: 3 trends marketers need in 2026
Maria Greaves ,
Assistant editor - branded content

29 Dec 2025

8 min read
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it
Jenni Baker ,
Senior Editor ,
The Drum

23 Dec 2025

4 min read
Roblox exposes a growing blind spot in how marketers still think about media
The Drum ,
Editorial ,
The Drum

04 Dec 2025

4 min read
Predicting intent: the new performance edge
Karol Kucharski ,
Marketing Project Manager ,
RTB House

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