OTT

With the rise of OTT services, such as Netflix, Hulu, and Amazon Prime Video, brands have a new opportunity to reach consumers through video advertising.

With its ability to target specific audiences and track and measure campaigns in real-time, OTT has the potential to be a valuable addition to any marketing mix.

20 Dec 2022

5 min read
Changes in streaming behaviors allow brands to reach new audiences - here's how

04 Aug 2022

5 min read
Platform is the largest influence on attention, Finecast report finds
Michael Nutley ,
Writer for The Drum ,
Freelance

29 Apr 2022

3 min read
Tubi-Nielsen deal to bring co-viewing measurement to advertisers
Kendra Barnett ,
Associate Editor ,
The Drum

31 Mar 2022

5 min read
3 ways TV broadcasters can contend with video-on-demand

19 Nov 2021

4 min read
Want to benefit from APAC's OTT premium video wave? Here's what you need to know

02 Nov 2021

5 min read
Measure of a medium: why you should evaluate CTV through a TV – not digital – lens
Andrew Rosenman ,
Global product marketing lead of CTV and video ,
Smart

01 Nov 2021

5 min read
OTT space shaping up to be very valuable for marketers in APAC
Rishi Bedi ,
vice president for South East Asia, Japan, and Korea ,
InMobi

28 Sep 2021

2 min read
Samsung wants to help Australian marketers bridge the gap between linear and digital TV
Shawn Lim ,
Reporter, Asia Pacific ,
The Drum

07 Sep 2021

3 min read
Consumers across Asia Pacific show strong preference for OTT platforms; consider its content...

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