Predictions

16 Jan 2025

8 min read
Prediction: This will be the last decade of growth for paid search advertising
Aaron Goldman ,
Mediaocean

15 Jan 2025

5 min read
Jumping on the b(r)andwagon? How to spot the trends that will last
Jenni Baker ,
Senior Editor ,
The Drum

14 Jan 2025

4 min read
2025 in focus: AI leads the way while advertisers expect more control

24 Dec 2024

6 min read
The 6 marketing trends I’m betting on in 2025
Elav Horwitz ,
EVP, Global Head of Strategic Partnerships ,
WPP

20 Dec 2024

5 min read
Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
Maria Greaves ,
Assistant editor - branded content ,
The Drum

19 Dec 2024

8 min read
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Jenni Baker ,
Senior Editor ,
The Drum

19 Dec 2024

6 min read
Why brands will embrace connected insights to win with consumers in 2025
Maria Greaves ,
Assistant editor - branded content ,
The Drum

11 Dec 2024

3 min read
The open web is ailing. Let’s revive it

11 Oct 2024

11 min read
Agency execs from Stagwell, Havas, VML, Wieden & others share their top 2025 predictions
Kendra Barnett ,
Associate Editor ,
The Drum

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