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In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

28 Jan 2026

6 min read
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations
Jenni Baker ,
Senior Editor ,
The Drum

29 Dec 2025

8 min read
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it
Jenni Baker ,
Senior Editor ,
The Drum

27 Nov 2025

6 min read
Does your brand measure up? 4 key insights from Google’s Measurement Awards
Maria Greaves ,
Assistant editor - branded content

31 Oct 2025

6 min read
Why Deliveroo is putting incrementality testing back on the menu
Annie Baldwin ,
Data Scientist ,
Deliveroo

13 Oct 2025

7 min read
Nestlé, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient...
Jenni Baker ,
Senior Editor ,
The Drum

11 Sep 2025

6 min read
Closing the data gap: how to reclaim lost conversions in the privacy-first era
Jenni Baker ,
Senior Editor ,
The Drum
Independent editorial, supported by
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04 Aug 2025

6 min read
Winning the cart: why smart measurement is key to UK retail success
Jenni Baker ,
Senior Editor ,
The Drum

22 Jul 2025

6 min read
The ROI reset: 5 strategies shaping the future of marketing effectiveness
Jenni Baker ,
Senior Editor ,
The Drum

26 Jun 2025

6 min read
How to turn marketing measurement into a growth lever – lessons from Waitrose
Jenni Baker ,
Senior Editor ,
The Drum

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