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In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

02 May 2025

10 min read
Measure what matters: where maths meets magic in modern marketing
Jenni Baker ,
Senior Editor ,
The Drum

29 Apr 2025

6 min read
From views to value: what the Sidemen can teach social marketers about YouTube’s real po...
Jenni Baker ,
Senior Editor ,
The Drum

17 Mar 2025

7 min read
The difference between advertisers who win & those who don’t is great measurement
Jenni Baker ,
Senior Editor ,
The Drum

11 Feb 2025

6 min read
3 ways marketing leaders can prove that marketing is a growth engine in 2025
Jenni Baker ,
Senior Editor ,
The Drum

19 Dec 2024

8 min read
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Jenni Baker ,
Senior Editor ,
The Drum

13 Dec 2024

6 min read
4 ‘non-negotiables’ for UK advertisers to start 2025 with the foundations for growth
Jenni Baker ,
Senior Editor ,
The Drum
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26 Nov 2024

6 min read
Progress on online privacy: now, next & long-term priorities
Jenni Baker ,
Senior Editor ,
The Drum

13 Nov 2024

6 min read
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Fe...
Jenni Baker ,
Senior Editor ,
The Drum

09 Oct 2024

6 min read
How CMOs can master marketing metrics in the language of the C-suite
Jenni Baker ,
Senior Editor ,
The Drum

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