The Drum Awards

The Drum Honors 2025: ‘Pig News’ takes PrettyGreen to top spot for agencies in PR

By Sam Anderson, Intelligence editor

The Drum

December 11, 2025 | 9 min read

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The London-headquartered shop sits top of the list, but who else is named?

As The Drum Honors progresses into its second week, we’re taking a look at the agencies that gathered most plaudits in PR categories across our global Awards program in 2025.

All the agencies on the list took in multiple awards for their success, and join the ranks of The Drum Recommends in the process.

In PR categories, competition was tight, with PrettyGreen soaring to the top on the back of ‘Pig News’, which treated Peppa Pig’s fictional mother Mummy Pig’s pregnancy announcement as a news story. The London comms shop also scored for its work with Sky.

Following in second and third are Golin and Area 23, the latter of which also won the Grand Prix for its work with Instituto Melanoma Brasil.

Check out the full top 10 (with a bonus 11th agency named thanks to a tie) below, and keep your eyes peeled for more agency and brand honors in the coming days.

RankAgencyscore
1PrettyGreen48
2Golin London46
3Area 2334
4=Edelman UK26
4=Brands2Life26
6Ogilvy UK20
7Here Be Dragons18
8=The Romans14
8=Hunter PR14
8=Anything is Possible and Sherlock Communications14
8=Fight or Flight14

Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival, and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.

The Drum Awards

Featuring:

Here Be Dragons

Earned media is hard graft these days. ‍ Vanilla PR doesn't cut it anymore. Your brand needs to be brave or die. Our campaigns de-risk your investment by putting...

Golin London

Fight or Flight

Today, B2B brands battle for attention in the same crowded space as everything else. Fight or Flight is a creative communications agency that enables B2B brands...

Sherlock Communications

Sherlock Communications is an award-winning Brazilian and Latin American PR and digital marketing agency. Headquartered in São Paulo, the company also has bureaus...

Ogilvy UK

Ogilvy is all about depth and breadth - we have London's broadest and deepest skillset in communications our award-winning teams work fluidly across our core capabilities...

Area 23

A diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating marketing ideas that change behavior. #NeverFinished

Anything is Possible

Media. Creative. Technology. We bring it all together like no other agency.

That's why we say: Anything is Possible.

The Romans

Partnering with The Romans is the moment you say goodbye to boring PR.

There are approximately 131,271 PR agencies on Planet Earth. Choosing the right one...

Hunter PR

Edelman UK

Brands2Life

We’re an award-winning, founder-led, communications agency based in London, Minneapolis, New York and San Francisco with an extensive global capability. In December...

PrettyGreen

PrettyGreen is an independent creative communications agency with big brand ambition and a boutique agency soul, with specialists across PR, Social, Influencer Marketing...

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