Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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15 Jan 2026

4 min read
Data v signals
Connie Hawker ,
TV+ and creators lead ,
IAB UK

15 Jan 2026

3 min read
One on one: Netflix’s Ed Couchman
Beatriz Vieira ,
Head of Communications ,
IAB UK

15 Jan 2026

5 min read
Has your ABM been optimized into irrelevance?
Caroline Clark ,
Managing Director ,
Radish

14 Jan 2026

5 min read
OOH is the human medium. Why that matters in 2026
Olivia Oshry ,
Chief Marketing Officer ,
OAAA

14 Jan 2026

5 min read
Why brand language matters more in an age of content fatigue
Rose Coffey ,
senior foresight analyst ,
The Future Laboratory

12 Jan 2026

7 min read
Winning strategies for commerce in a low-growth market
Iris de Jong ,
Marketing Content Manager ,
Inviqa

09 Jan 2026

8 min read
A visual history of Mediaocean through M&A
Bill Wise ,
Mediaocean

08 Jan 2026

5 min read
We’ve crossed the uncanny valley, now we need to teach the machines to act
Colin Melville ,
Head of AI Film ,
Emota

08 Jan 2026

4 min read
The end of fragmented marketing: why the future belongs to ‘The Machine’
Jean McCabe ,
Group Director of Product Strategy ,
Code and Theory

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